Certified Organic Fair Trade Coffee Making a Difference
Thankyou - for considering to choose healthier, better tasting coffee for yourself, to assist the environment and for the growers and their communities. You will find this great tasting coffee is a win win all round. It is also very competitively priced while giving more than 70% above the set fair trade price to the communities who grow the very best coffee in the world.
To Coffee Lovers the World Over...
Hi, its Peggy here. Thanks so much for dropping in to find out more about a healthier better tasting and more fair alternative to buying and enjoying your beloved coffee.
If you are like three-quarters of the population you too drink coffee. People love drinking coffee and it is the most sold commodity in the world besides oil. It is however a little known fact that around 90% of the coffee sold to us is the result of "slave" labour in the coffee growing communities. How can this be? It is a little reported fact that for example the average Ethopian wage is $400per annum while the coffee grower in Ethiopia earns only half that at $200 per year. There is something we can do. We can choose Fair Trade coffee. Please read on for more empowering information for individuals. Thanks for taking the time to consider making a difference to real people in real communities while also benefiting from certified organic exceptionally fresh and much healthier coffee. Cheers for the "wine of the bean".
Peggy.
Go here for more information on Healthier Coffee
The "Bean History"
Coffee has a mysterious history, with several apocryphal stories as to how it was discovered. The word "coffee" itself originates from the Turkish language from a phrase meaning "the wine of the bean."
It is believed that the discovery of the coffee bean itself happened first in Ethiopia with a goatherd who noticed the "dancing" of his goats when they ate some of the red coffee berries. He took some back to his village leaders and they, disapproving, threw the beans into the fire. As the berries burned in the fire the enticing aroma of roasting coffee beans came out and they scraped the beans out of the fire, ground them up and put them in water.
Whether this story is true is hard to determine, but we know that coffee has now become one of the most popular drinks in the world and the second highest traded commodity globally.
Slavery Lurking Behind The Aroma
Most of us, though, are not all that concerned with the history or chemistry of coffee. Most of us are content so long as the market shelves, coffee shops and restaurants remain well stocked with affordable varieties of this favored beverage.
But much of that is shifting as more and more light is cast on the cocoa and coffee industry. There is more information coming out, in riveting detail, profiling young boys who were tricked into slavery, or sold as slaves, to Ivory Coast cocoa and coffee farmers. There are 600,000 farms in Ivory Coast which together account for one-third of the nation's entire economy.
An investigative report by the British Broadcasting Company (BBC) indicated the size of the problem. According to the BBC, hundreds of thousands of children are being purchased from their parents for a pittance, or in some cases outright stolen, and then shipped to the Ivory Coast, where they are sold as slaves to cocoa and coffee farms. These children typically come from countries such as Mali, Burkina Faso, and Togo. Destitute parents in these poverty-stricken lands sell their children to traffickers believing that they will find honest work once they arrive in Ivory Coast and then send some of their earnings home. But that's not what happens. These children, usually 12 to 14 years old (and sometimes younger), are forced to do hard manual labor 80 to 100 hours a week. They are paid nothing, are barely fed, are beaten regularly, and are often viciously beaten if they try to escape. Most will never see their families again. more
Now there's a way to purchase the freshest, organic fair trade coffee and make a substantial difference to the coffee growing communities. Tod Bell is the founder of a new company that works with co-operative farmers and gives them 70% better price than the set fair trade price. If you think this is exceptional, it definitely is. You will also be happy to find out that the end price to you the coffee lover is extremely competitive. This is definitely a win for the farmers, a win for consumers, a win for the health of the soil and the planet and a win for those who distribute the coffee direct to you and who ultimately help by being a voice for the growers of coffee in the farming communities.
Coffee shipped Absolutely Fresh delivered "Direct to You"?
It starts with the producers of our fine coffees those families and farmers who work hard day after day tending the coffee crop that is their source of income. They may work high in the mountains of Guatemala or Peru, or on the plains of Ethiopia, but they share the common bond of being some of the poorest people on earth. Because of the commitment that Our Mission Coffee has to Fair Trade Cooperative purchasing, these farming families are seeing prosperity come to their communities. more
Roasting 
Our Mission Coffee roasts the coffee beans in small-batches to insure the best taste, and ships direct to the consumer within 24 hours of roasting.
When compared to the coffee at the local supermarket, that might have been sitting in a warehouse for a month before it even makes it to the shelves, wellthere really is no comparison. Our Mission Coffee is simply the freshest coffee you can get, unless you happen to grow your own. more
Organic Coffee 
Organic coffee farming does not utilize pesticides or other chemical solutions to natural problems. Instead, it applies sound organic farming methods which include building healthy soil through composting, terracing, and inter-cropping to produce superior results. Organic farmers utilize biological pest control, incorporate shaded trees and apply various other sustainable agricultural tools in order to sustain and improve the health of their coffee trees. They are moving toward the sustainability of their soil, water and ecosystem. more
Get it Fresh and Save with the Monthly Coffee Club
For all you coffee-loving social entrepreneurs, we have created a coffee club just for you. If you are looking for Good Coffee delivered Direct to You on a regular basis, and you love to save money, then you need to be a part of Our Mission Coffee's Monthly Coffee Club.
The Monthly Coffee Club order includes 3 bags of the finest, freshest and 100% organic coffees found anywhere. You can choose to have 3 of the same coffees, or you can have variety with our World Select Package. more\
more on the Monthly Coffee Club
Healthy Coffee?
We are well aware of some older reports about the cons of drinking coffee, but we've learned that the positive benefits of moderate coffee consumption can actually outweigh the negative effects. So, why have older studies given coffee such a bad rep? The reason is quite simple - studies that had previously linked coffee consumption to cancer were inadvertently studying coffee drinkers who were also cigarette smokers. A 2006 issue of Harvard Women's Health Watch claims that moderate coffee consumption, defined as 3 to 4 cups per day, is actually beneficial to your health. So, to all of our fellow addicts out there, you don't have to feel guilty anymore! Here are some reasons why we think it's okay to love the stuff.
1. Coffee is the #1 source of antioxidants
in the American diet 2. Coffee increases your metabolism 3. Coffee
can improve short-term memory
4. Coffee lowers the rates of some cancers 5. Coffee can reduce
risk for Type 2 diabetes 6. Coffee is actually good for your teeth
7. Coffee can help prevent/stop headaches more details
Storing/Brewing Freshness
Coffee has a short shelf
life. We recommend drinking coffee no more than 30 days after
it is roasted. Many roasters suggest that vacuum packaging and
proper storing will allow coffee to be consumed without freshness
loss for up to a year. However, we feel that coffee loses its
flavor much more quickly. Thus, we suggest buying only what you
will drink or giveaway in a month.
How can you tell if a coffee is fresh?
* Coffee in bags should be dated. If
it doesn't have a "born on date" or an expiration date
that comes up, then the roaster isn't paying much attention to
freshness.
* Bulk coffee can also be judged for freshness. Coffee contains
natural oils. In dark roasted coffee, these oils come to the surface
right away. In lighter roasted coffees, these oils take a few
days to appear. Thus, only buy dark-roasted coffee that is oily
and light-roasted coffee that is dry.
Buy whole bean - We also suggest only buying whole bean coffee.
We're happy to grind your coffee. However, we strongly recommend using this ground coffee within three days. There is only one good argument for buying ground coffee - and this only applies to buying coffee that is ground to order (if it's already ground, it's already stale). Only commercial grinders can uniformly grind coffee. Your home grinder may produce some large and some small grind particles. A more uniform grind will produce a better cup. However, this small case for having your local roaster grind your coffee doesn't outweigh the freshness factor.
Storage Coffee's three worst enemies (not including big corporations who can't possibly control quality) are light, air and moisture. The longer coffee is exposed to air, light or moisture, the quicker it will go stale. Therefore, always store coffee in an air tight container that blocks the light. more
Organic Fair Trade Coffee Shop
When you buy Our Mission Coffee, you make a difference.
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