
This workshop gives the customer a feeling of being involved in the fashion and beauty dynamics of their local Centre, participating in practical demonstrations in a bright, professional, yet informal way using the following:
- chat show format where guests are encouraged to join in discussions
- program sheets detailing participating retailers are made available
- hair and cosmetic house retailers give run down on what they are about to create. Do live makeovers, updating progress regularly
- the store manager is interviewed as garments are modelled for the fashion segments, allowing them to speak directly about their products, become familiar to customers and encourage new business
- discount or gift offers to customers can enhance this personal approach
- Accesory, Footwear, Handbag and Optical stores can participate to complete the segment by demonstrating different achievable looks.
There is no limitation to the number of retailers participating. These stores gain more focus and exposure than a runway parade generally can allow.
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